GREEN NEW DEAL
'The Utopians'
A FASHION EDITORIAL PROPOSAL AND MOOD BOARD
by KATHRYNA HANCOCK
C O N C E P T
A different kind of futuristic fashion shoot
The future is not space- ships and hover cars, it’s a world where we take care of each other and the Earth.
This is a fashion shoot about clothing, sustainability, utopia, and working together.
Our vision of the future looks like this:
the models are diverse, androgynous. The clothing nods to the vintage and feminine forms of the past (tulle, gowns, lace), while the makeup nods to old ideas about the future (metallics, bold lines, glow). The hair is either cut short, or free and wavy, maybe pulled back for ease.
P H O T O G R A P H Y
Shot on medium format film. The photography is deliberate. Poses are confident and still, except when there is a moment of joy, excess, strength.
When posed together there is a feeling of cooperation.
L O C A T I O N
Angeles Crest Creamery is a an experiment in sustainable dairy and meat in the mountains outside of Los Angeles. There are no cows, the dairy comes from goats. The goats forage the chaparral for large parts of the year helping to regenerate the land and create a much needed water shed in the area. These film images were shot on location as a case study for the shoot.
S T Y L I N G
Feminine Gowns, lots of lace, ruffles, tulle, and unexpected detail
M A K E U P
a nod to the 'future.' Glowing, metallic, bold
H A I R
Models may have short cropped hair, but if not, hair is wild, unruly, free
M O D E L S
(possible options)
2-3 Models, Androgynous, short hair preferred. majority / all POC.
